Market Trend Observation
May 17th, 2007 . by Mike KellyI only dwell on the numbers in the marketplace as one looks at a compass. All real estate is local as we well know. I met with a couple nearly a year ago to determine market value for their home. It is in Healdsburg, 1 acre, very clean but small, only 1200sqft WITH a converted garage. But in a very desireable area. I told them at the time $650,000. I revisited the property 45 days ago and listed it for $675,000. Scarcity is the issue. It really doesn’t matter what the market is doing nationally, statewide or countywide or in the City you work but it boils down to neighborhood and schools. We sold the property for full price in 10 days and I have 5 agents behind it begging to let me know if it falls through. We just went pending. Another propery, in Healdsburg retirement community, with over 15 homes on the market in this smallish neighborhood. My property, updated, staged, brought to the market in impeccable shape. Listed $447,500 which was $17,500 higher than the same model 3 doors up listed in my office. Sold in 15 days full price, now pending.
Our county now has 2600 listings up from 1850 only 4 months ago. Sales are continually down 30% month to month even now in our prime season. Prices, medium wise, down 10% over last year–but remember, medium is simply demonstrative of WHERE the action is in the market! I make sure my listings are priced right, staged, 3% to the selling office and easy to show.


