Donald Trump,”You’re Fired!!” Laurie Moore-Moore Staging Advice!
July 4th, 2007 . by Mike KellyAs a member of The Institute of Luxury Home Marketing I have had the pleasure of hearing lectures from the Institute’s leader, Laurie Moore-Moore (yes, this IS her real name!) and the following is her advice for “staging” Donald Trumps amazing estate in Florida. And you thought moving the old recliner to the garage was a major issue?? Read on!
Donald Trump told “You’re Fired!”
DALLAS, TX (November 22, 2005) Laurie Moore-Moore, Founder and President of The Institute for Luxury Home Marketing, has a message for Donald Trump. “You’re fired!” said Moore-Moore. You had an opportunity to position your Palm Beach, Florida property to set a new world record for the most expensive residence sold and you blew it!”
The Palm Beach home Trump purchased to redo and resell has been priced at $125 million. The current world record for most expensive residence was set in 2004 when a London home sold for $128 million. Another London property (Uptown Court) is currently offered at just under $135 million.
Moore-Moore’s suggestions for “The Donald”? “The Trump name is associated with doing things in a big way, so raise the purchase price of your Florida mansion just 8% to $135 million and take a shot at the world record. Owning the world’s most expensive home would be a reason to buy for some potential prospects, she says.
How to justify the increased price tag? While the Trump name and the fabulous ocean view already add to the Florida mansion’s value, Moore-Moore suggests stocking the wine cellar with wines from around the world (hand picked by a renowned sommelier) and parking a Maybach or two in the garage (included in the price of the home, of course.) Have tennis celebrity Andy Roddick hand select and autograph tennis equipment for the tennis house. Finally, furnish part of the home office to duplicate the instantly recognizable “Apprentice” board room. What potential buyer could resist the lure of sitting in Trump’s chair and repeating those two now famous words….”You’re fired!”. “Just a bit of creativity can add value and maximize important marketing buzz about the home,” Moore-Moore adds.
Moore-Moore is considered an expert when it comes to the marketing of luxury homes. She has trained over 10,000 real estate agents worldwide in luxury home marketing and her 4000-member organization, The Institute for Luxury Home Marketing, teaches agents how to better serve buyers and sellers of upscale properties and how to use creative marketing to list and sell luxury residences.
The Institute of Luxury Home Marketing
The Institute was founded in 2003 and has approximately 4000 members. Those members who have completed special training designed to build expertise in the marketing of upper-tier properties and met performance standards earn the prestigious Certified Luxury Home Marketing Specialist designation. Associates who also demonstrate competence in the million-dollar- and-above property arena are recognized with membership in The Institute’s Million Dollar Guild. The Institute is based in Dallas. Real estate professionals who are interested in training and membership will find information at www.LuxuryHomeMarketing.com or by phone 214-485-3000.
For Immediate Release
Contact: Kris Drain, Marketing Director
214-485-3000
marketing@LuxuryHomeMarketing.com
Donald Trump told “You’re Fired!”
DALLAS, TX (November 19, 2005)
Laurie Moore-Moore, Founder and President of The Institute for Luxury Home Marketing, haa message today for Donald Trump. What was her message? “You’re fired” said Moore-Moore, “you had an opportunity to list your Palm Beach, Florida property for the world’s highest price and you blew it”! Currently, a London property (Updown Court) has the distinction of being the highest priced listing in the world at just under $135 million dollars.
Moore-Moore is considered an expert when it comes to the marketing of luxury homes. She has trained over 10,000 real estate agents worldwide and currently has 4,000 members who belong to her organization, The Institute for Luxury Home Marketing based in Dallas, Texas.
The Institute teaches agents is how to use creative marketing to list and sell luxury residences and estates. Moore-Moore trains agents on how to differentiate themselves from their competition and capture customers who sell and purchase high end residential real estate.
Her suggestions for “The Donald”? Raise the purchase price of your Florida mansion to $135 million. The lucky buyer will be able to say that they purchased the most expensive home in the world and Mr. Trump will have yet another feather to add to his cap. How to justify the price tag? While the Trump name and the fabulous ocean view make up the majority of the mansion’s value, Moore-Moore suggests stocking the wine cellar with rare wines from around the world (hand picked by a renowned sommelier) and parking a Maybach or two in the garage (included in the price of the home, of course.) Have Andy Roddick hand select and autograph tennis equipment for the tennis house. Finally, furnish the home office to duplicate the instantly recognizable “Apprentice” board room. What potential buyer could resist the lure of sitting in Trump’s chair and repeating those two now famous words….”You’re fired!”
Marketing one of the most expensive homes in the world is no easy task. Perhaps Trump should consider Moore-Moore’s advice to raise his asking price and truly capitalize on his fame and reputation!
The Institute of Luxury Home Marketing
The Institute was founded in 2003 and has more than 3,000 plus members. Those members who have completed special training designed to build expertise in the marketing of upper-tier properties and met performance standards earn the prestigious Certified Luxury Home Marketing Specialist designation. Associates who also demonstrate competence in the million-dollar- and-above property arena are recognized with membership in The Institute’s Million Dollar Guild. The Institute is based in Dallas and has an international membership base. Real estate professionals who are interested in training and membership will find information at www.LuxuryHomeMarketing.com or by phone 214-485-3000.
The Institute for Luxury Home Marketing
1409 South Lamar Suite 355, Dallas, Texas 75215 § PHONE 214.485.3000 § FAX 214.485.3310
