Mike’s Real Estate Show

Posting to Trulia.com is not the end all of marketing campaigns. However, Trulia is one of the largest aggregators of home listings on the web. We had Sami, co founder of Trulia, speak at one of our company functions and he himself gave over 50 sites where you can post properties and market your company/agent services. Even Sami realizes the overwhelming number of sites is somewhat daunting to a company looking to give the consumer the ultimate amount of exposure to their homes. Coldwell Banker is one of the premiere companies in the nation and I’m sure their web site alone generates much activity. Keep this in mind–all real estate is local. Of course some properties are world-class with buyers coming from a world wide community due to uniqueness and price. However, for the vast amount of us selling our homes, the buyer who is coming to the area may find your home via the web but will most likely start working with a local Realtor/Agent. That buyer may bring up your property to their agent or the agent may find it via the local MLS. Much “lateral” marketing goes on with the Internet. The stats are very hard to ignore–2-4% of ALL buyers ever buy a property they initially call on via the newspaper, web or other media. But I would target Trulia.com as one of THE premier sites also to market my properties.