Mike’s Real Estate Show

We are in a county of roughly 430,000 in Northern California and our local Realtor Association, as well as other independent and large franchises, have been running full page ads and appealing to the advertising folks at our local daily to speak with “editorial” about the profusion of articles on real estate, lending, and now appraisers. The advertsing folks have been very forthcoming and are volunteering free ad space for opinion pieces within the “real estate section”. The editorial folks have allowed letters to the editors from our ranks and a larger editorial by our President-elect here in Santa Rosa.
Our “Chapter” of the largest city in our area will be running two full page ads informing consumers of the great loan programs still available through lenders plus how many homes qualify for these loan limits. Our “Chapter” is paying for one full page and the local daily is giving us the other. We also have many souces of “press releases” and any number of “free” home buyers programs and programs to hold onto your home now in place throughout our County. We are trying!!
I have a local real estate talk show and I’ve been doing my annual Xmas program “Ill be home for Xmas” where I speak of all the homes available in our county up to the conforming loan limit of $417,000 (818 as of last count!) which has dramatcially increased due to price decreases! We have a CalCHFA loan which goes to $565,000 with 100% financing and Wachoiva has a $25,000 FREE grant money program to assist buyers. So we are indeed on a tear to get the word out. Couple this with motivated Sellers who are “buying down” loan programs and it is indeed a GREAT TIME TO BUY!!