Real Estate Cliches and other Hackneyed Phrases I see day to day!
January 4th, 2008 . by Mike KellySome one asked me recently about the phrase, “Priced to Sell” and how it irritated him. I responded to him in an email: “Why do you think real estate as an industry is not susceptible to advertising hyperbole? I’m sorry it annoys you but geez; if you post this much over such a hackneyed phrase then I don’t know how you get through an hour of television or radio. Are you totally media deprived?
I’m surprised you’ve just lighted on this phrase. I see many more which are MUCH more irritating. The classic to me is TLC. ![]()
If there is three letters of the alphabet more abused I don’t know which! Tender Loving Care in many cases means “Tear Down, Level, and condemn!!” or “To Lie Consistently” or “Tort Litigation Construction”!!!
Or the other classic, “Show and Sell”!! This usually follows, “Easy care yard” which always means red rock in the front yard surrounded by Juniper bushes!! Or “Mrs. Clean” lives here! Yes, she gargles with Lysol in the morning!
I think the biggest offenders of late are mortgage brokers trying to put some positive spin on the markets. We have one guy here in Northern California who got on the air the other day and stated the interest rates have been “Blown through the floor!” I can only determine the guy is very height challenged!!


