Mike’s Real Estate Show

I ALWAYS have a client write a description of their home and WHY they love living there. I usually add it to my marketing materials. However, I do edit the content if I feel it is inappropriate or opens the Seller to liability. I’ve had many Sellers state the home was “completely remodeled!” That is NEVER what they mean!! And in the greatest state of California you NEVER give a buyer an opening like that!! “Completely” is a pretty all encompassing word! Attorney’s love words like that!
  But I’ve had some clients write very compelling and moving descriptions of their home. From raising the kids, birthday parties, sunsets, trees planted, all those things, events which made owning a home such a very special part of living in our great country. I had one couple who built their home and she described the process, the design, improvements etc. She came down with MS some 10 years before selling and described how this debilitating disease made her change the home’s design and how they factored their kitchen remodel to help her wheelchair access. The amazing thing is when you met her the wheelchair seemed to be invisible as  she had such energy and enthusiasm. Her writings on the home I still use as an example for my other Sellers.